Sometimes, there’s no need to make things more complicated just because you can. That said, if boosting a Facebook post supports your desired ad objectives, it is a fast and easy way to promote your business on Facebook and Instagram. Here’s a rundown of how boosted posts and traditional Facebook ads are different.Īs you can see, regular Facebook ads offer many more options. But it does differ from regular Facebook ads in a few key ways.
This is an easy way to reach even more potential new followers and customers.Īs we’ve already said, a boosted post really is a simple form of Facebook advertising. When you boost a Facebook post, you can choose to have the content appear as a boosted post on Instagram as well.
Even people who like your Page may see just a fraction of what you post.įacebook’s Boost Post button is the fastest and easiest way to get your Facebook posts in front of more eyeballs. You simply can’t rely on the Facebook algorithm to get your organic content in front of all the users you want to reach. Here’s some sobering news for Facebook marketers: organic reach is down to 5.2%. It’s the simplest form of a Facebook ad, and you can create one in just a few clicks. Except, you spend a little money to promote it to people who would not see your organic post.
What is a Facebook boosted post?Ī Facebook boosted post is just like a regular Facebook post.
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